About

The project draws inspiration from the American Hardwood Export Council’s many high-profile and ambitious collaborations to date in Europe, the Middle East, Australia and South Africa. These projects have included multiple design teams, imaginative briefs, innovative designs and the very best of wood craftsmanship, to celebrate the beauty, performance and sustainability of American hardwoods.

Motivation

It wasn’t so long ago that we bought furniture to last. Chairs, dining tables, desks and sofas would have a place in our homes for decades, many handed down through generations. They were a part of our lives and embedded in our fondest memories. It was a time when we used to place value on our furniture, because it had value. And the reason it had value was because the people who made it placed value on the materials and workmanship. And because we valued it we looked after it. And if our furniture broke we fixed it, whether it was a new coat of varnish or new upholstery. And we did this again and again until we couldn’t squeeze any more life out of it.

 

Sadly, today most of the furniture available to us is cheap, mass-produced and low quality, designed to be disposable, because that’s the kind of society we live in now — one that consumes a lot and throws away a lot, all under the label of ‘convenience’. Everything has to be convenient because we are so busy.

 Life in the fast lane seems to be the modus operandi for most people. We always seem to be rushing around, and usually going for the cheaper and more convenient option. Fast furniture is yet another element of our modern life. It makes sense to buy cheap and fashionable furniture because if we change our minds or see something we like better next week then it’s no big deal (it seems as though we have become as flimsy as our furniture).

Out of the Wood, Tree Furniture, Anton Alvarez

The growing debate on sustainability and the need to end our current throwaway culture are issues that should affect all our day-to-day decision-making. Designers, especially, have a huge influence on how products are planned and with what materials. The future, at least in part, is in the hands of the next generation of designers.

Material

Wood is renewable and easily recycled. It can be used both as a material and a fuel; it is low impact and a carbon store. Strong for its weight, wood is also tactile, versatile and visually appealing, adding warmth to interiors and benefiting people’s health. With the world facing the ever-increasing impacts of climate change and of over-consumption of high-impact materials, the emphasis needs to shift to the environmental merits of making more use of what nature is growing.

The Invisible Store of Happiness, Sebastian Cox and Laura Ellen Bacon

Red Oak , AHEC website

The material choices consumers, designers and manufacturers make have a direct effect on the composition and sustainability of forests. This project presents three beautiful and underused hardwood species - American red oak, cherry and maple - and questions whether the ‘obvious’ species are always the only ‘right’ woods to use.

The three sustainable wood species grow abundantly in the American hardwood forests, which run from Maine in the North, down to the Mississippi in the South, taking in a portion of the Midwest. They make up 30% the American hardwood forest and all contribute to its diversity and sustainability – red oak is the most widespread, for instance, while soft maple is the fastest regenerating hardwood species. With heat treatments and a variety of finishes all three are hugely versatile.

You can click on the link above for more detailed information about American hardwoods.

Natural Born, Tomek Rygalik

Sustainability & Environmental Accounting

When designing for this project, consideration must be given to both the environmental impact and human health and well-being. While non-wood materials will need to be used in the design of the pieces, such as steel for framing, metal fixtures, glues, resins and coatings, AHEC would encourage the designers to consider the environmental impact of these materials in the overall design. American hardwoods have an extremely low environmental impact and, by nature, they act as a carbon store. The more wood used in each design, the more carbon is kept out of the atmosphere and the lower the overall environmental impact of the finished piece.

The material and energy data for each piece will be collected and AHEC's unique Life Cycle Assessment (LCA) research and modelling system will be used to produce full scientific environmental impact assessments for each piece.